PRIVACY POLICY
The Retail Alchemist
Transforming retail potential into performance
Last updated: 8 August 2026
1. Introduction
The Retail Alchemist respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, book our services or work with us.
This policy is intended to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
Depending on how you interact with us, we may collect:
Contact information
Name
Email address
Telephone number
Business contact details
Business information
Information about your business, organisation, team, retail operation, objectives and requirements that you provide when requesting our services.
Booking and payment information
Information necessary to arrange appointments, process payments and manage our commercial relationship.
Payment card information may be processed directly by third-party payment providers and may not be stored by The Retail Alchemist.
Communications
Records of enquiries, emails, messages, consultations and other communications.
Service information
Information provided during audits, consultancy, training, coaching, workshops or Academy services.
Website information
We may automatically collect limited technical information such as:
IP address
Browser type
Device information
Pages visited
Referring website
Approximate location
Website usage information
3. How We Use Your Information
We may use personal information to:
respond to enquiries;
provide consultancy and advisory services;
arrange appointments and bookings;
process payments;
conduct retail audits;
deliver training, coaching and Academy services;
prepare reports and recommendations;
communicate with clients;
manage our business relationship;
improve our website and services;
send marketing communications where permitted;
maintain appropriate business records;
comply with legal and regulatory requirements;
protect our website and business against fraud, misuse and security threats.
4. Lawful Basis for Processing
Depending on the circumstances, we may process personal information under one or more of the following lawful bases:
Contract – where processing is necessary to provide a service you have requested.
Legitimate interests – where processing is necessary for the operation and development of our business and does not override your rights.
Consent – where you have given specific consent.
Legal obligation – where processing is required by law.
5. Marketing
Where permitted, we may contact you about services, resources, events or updates from The Retail Alchemist.
You can opt out of marketing communications at any time.
We do not sell your personal information.
6. Cookies
Our website may use cookies and similar technologies to improve functionality, understand website usage and support analytics or marketing activities.
Where required, we will request your consent before placing non-essential cookies.
Further information may be provided in our Cookie Policy.
7. Third-Party Service Providers
We may use trusted third-party providers to help operate our business, including providers of:
website hosting;
payment processing;
email services;
appointment booking;
CRM systems;
learning and Academy platforms;
analytics;
marketing services;
business administration.
These providers may process information on our behalf and are expected to maintain appropriate security and confidentiality.
8. Confidentiality
Information shared with The Retail Alchemist as part of a consultancy, audit, training or coaching engagement will be treated confidentially, subject to legal obligations and the terms of our client agreement.
9. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Certain information may need to be retained for longer periods to meet legal, tax, accounting, regulatory or contractual requirements.
Where information is no longer required, it will be securely deleted or anonymised where appropriate.
10. International Transfers
Some third-party service providers may process information outside the UK.
Where personal information is transferred internationally, we will take appropriate steps to ensure that suitable safeguards are in place in accordance with applicable data protection law.
11. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
12. Your Data Protection Rights
Subject to applicable law, you may have the right to:
request access to personal information we hold about you;
request correction of inaccurate information;
request deletion of your information;
request restriction of processing;
object to certain processing;
request data portability;
withdraw consent where processing is based on consent;
object to direct marketing.
To exercise your rights, please contact The Retail Alchemist using the contact details provided on our website.
13. Complaints
If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve the issue.
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).
14. Children's Data
Our services are intended primarily for adults and businesses.
We do not knowingly collect personal information from children for the purpose of providing our professional services.
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, technology or legal requirements.
The latest version will be published on our website.
16. Contact
If you have questions about this Privacy Policy or how your information is handled, please contact The Retail Alchemist using the contact details provided on our website.
